During the Vairamudi Festival of Karnataka that is on the third day of the Brahmotsavam,Lord Cheluvarayaswami is adorned with the legendary diamond studded crown which is popularly called the Vairamudi crown. The Lord is then escorted by his companions and consorts and taken out in a colorful procession throughout the city, at a certain auspicious hour of the day. This procession is witnessed by the people of the town who throng the streets to observe this historic event.
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